TY ROBERTS INNOVATIONS

TY ROBERTS INNOVATIONSTY ROBERTS INNOVATIONSTY ROBERTS INNOVATIONS

TY ROBERTS INNOVATIONS

TY ROBERTS INNOVATIONSTY ROBERTS INNOVATIONSTY ROBERTS INNOVATIONS
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Experienced Music Industry CTO

Experienced Music Industry CTOExperienced Music Industry CTOExperienced Music Industry CTO

Music Technologist Ty Roberts can help your company build a creative unified approach to technology and entertainment 

Contact Us

+1 323 287 5304

Experienced Music Industry CTO

Experienced Music Industry CTOExperienced Music Industry CTOExperienced Music Industry CTO

Music Technologist Ty Roberts can help your company build a creative unified approach to technology and entertainment 

Contact Us

+1 323 287 5304

WHAT WE DO

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Advise Digital Media Companies

  • Expertise across the music product landscape 
    • Consumer Electronics
    • Automotive
    • UX for Mobile and Smart TV 
  • Business Development
  • Investments and IP Diligence

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Tell the Artist Story using new tools

  • Virtual Artists
  • 360° surround sound 
  • Hi-Resolution audio
  • Personalized mobile experiences
  • Smart TV Visualization
  • Lyrics and Rich Media

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Data Standards and Analysis of Trends

  • Data is your most powerful asset and proper capture and analysis brings insight into consumer enjoyment, commerce, ownership and payment
  • Music Modernization Act (MMA) will change the music metadata landscape and we can help you navigate a changing landscape
  • Leverage your data to create additional revenue sources
  • Understand the various industry Standards and those who govern them

Example: Promotion of Hi-Resolution Audio

  • As CTO of Universal Music Group, I worked in partnership with music industry trade group DEG. In this capacity, I promoted an  industry-wide campaign to make consumers aware that it was now possible for them to hear audio "in the studio" as the artist intended it to be heard. 
  • We took that message to CES and evangelized the format at industry events under the banner Stream The Studio.

TY ROBERTS

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Entrepreneur

Under his visionary leadership, he developed video games for Milton Bradley and Activision, co-wrote one of he first music authoring applications Studio Session, and the first interactive music program, Jam Session, and co-founded graphics pioneer LightSource Computer Images with Pixar Alumni Rob Cook. While at LightSource, he created video digitzation software for Apple Quicktime. He then went on to co-found multimedia music publisher ION, who published works by artists like David Bowie, Todd Rundgren, Primus, Brian Eno. Finally, he co-founded Gracenote, which has became the standard for metadata across the music, video, and television industries.


Technologist

Ty Roberts brings 25 years of  experience and vision to every project. As a technologist, he developed technologies and data that power products like iTunes, Sony TrackID, and Ford Sync that are used by hundreds of millions of consumers worldwide. He holds dozens of patents for his inventions and has created multiple technical standards across the industry. 

Artist Friendly

Having worked with artists in many genres of music, including David Bowie  and Brian Eno, both in the lab and the studio, he is adept at taking artists' creative lead and as their virtual CTO, enabling their ideas to come to life. 

Industry Leader

As an industry leader at ION, Gracenote and Universal Music Group, he promoted new formats and standards that have fostered the growth of music. movies and television. An experienced public speaker. having appeared at hundreds of conferences, he is often called upon by journalists for opinions on industry issues.

Visionary

He has been at the forefront of digital media since its inception and created products for the phone, home, car and studio. His knowledge and extensive contacts allow him to work across multiple industries to pull together ground-breaking ideas. In addition, his personality and experience enables him to instill confidence and generate interest with  partners that make the ideas viable.

Team Builder

An experienced C level technologist and business development executive, he has built many teams and helped dozens of companies achieve their business objectives by doing what was required across the organization--from engineering to sales and marketing. 

David Bowie's Verbasizer

The Verbasizer was an app that I developed with David Bowie to enable him to generate randomized lyric phrasing. It was prominently featured in his "David Bowie is..." international lifetime retrospective exhibition.

Todd Rundgren's The Individualist

The ION team worked closely with Todd to create a visually stunning interactive album. Each song had a visual identity using animation or a 3D game engine.

Primus Enhanced Album

While working with Primus, the ION team conceived of an immersive type of visual music album where you virtually sailed the Sea of Cheese to 'Song Islands.' This featured animation, song lyrics, etc.

Contact Us

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TY ROBERTS INNOVATION

Santa Monica, California

(424) 238-8184

Copyright © 2017 TY ROBERTS INNOVATION - All Rights Reserved.

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